Sunday, August 28, 2011

The Story Beyond the Still



This amazing collaborative project happened a while back, but I still find the whole concept extremely intriguing.

The Story Beyond the Still was an enormous user-generated HD video contest by Canon. The entire project was started by a single evocative photograph that was interpreted into a short film. The resulting short film ended on a still image that was to be reinterpreted by anyone to develop into another short film. Each round of short films resulted in finalists and a winner. The still frame at the end of that winning video would inspire another round of short films.

The truly remarkable thing about these short films is the wide variety of interpretations and the hundreds of entries into this competition. And, although the short films didn't have to relate to previous winners, many chose to follow the same story line, but adding twists and turns to the plot. The resulting final collaborative film is nothing short of amazing.

A unique thing about this project was each character was played by different actors in each chapter of the film because each film was created in a different part of the world. Although the characters change faces throughout the film, you are still able to follow the story very easily. There are even parts of the film that incorporate this concept of characters with varying appearances.

For the final chapter, they brought all the directors from the winning short films together. Only with all these minds put together, could this project turn out as amazing as it did.

I hope you enjoy watching!

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